A home for sustainable brands
The call from consumers for more sustainable retail options has grown in recent years. This clear trend years shows that this is not only desired by our visitors, but increasingly, expected. Our position brings with it the responsibility to encourage sustainable practices when it comes to consumption.
By placing innovation at the heart of our strategy, we work towards our ambition to be the preferred partner for brands and retailers and the go-to destination for customers, offering exciting opportunities to brands to showcase their identity and offers.
By ensuring a diverse offer of sustainable initiatives and brands for our visitors we can respond to their growing demand for more responsible products and services and promote brands looking to make a difference. This means both working with new innovative tenants and collaborating with existing tenants to support their own journey to become more sustainable, promoting their efforts.
In 2021, these openings in our destinations showed support for practical solutions to live and shop more sustainably:
- A six-week pop-up for vintage clothing brand Beyond Retro in Westfield Stratford in the U.K., which allowed guests to browse (for free) through an excellent selection of fashion finds that align with today’s trends. The brand also leased space in Täby Centrum for its seventh shop in Sweden.
- Also championing secondhand fashion, Ubrania Do Oddania pop-ups successfully welcomed guests at our centres in Poland.
- Combining a circular economy initiative with community solidarity, Heritage, a new second-hand shop managed by Emmaüs Social Foundation with the support of the Department of Environment of the Provincial Council of Gipuzkoa, opened in November during the European Week of Waste Prevention at our Garbera shopping centre in Spain. This project brings sustainable fashion closer to the community, catering to a range of tastes and styles, all at accessible price points. It will continue welcoming customers until January 2023.
- B-Corporation Allbirds, the New Zealand-U.S. brand making waves in the eco-friendly footwear market with its wool runners, opened a store in Westfield Century City in California.
- West of Paris, close to the historic Versailles, our teams at Westfield Parly 2 welcomed the first shopping centre branch of Café Joyeux, the popular socially responsible chain of coffee shops whose mission is to train and employ persons with cognitive disabilities.
Visitors, brands, centres and Group, we are all on the way towards making responsible consumption part of our retail norm. We embrace our role in boosting and connecting sustainable brands with the consumers that are looking for them.
