Expanding the reach of our Westfield offer
In 2021, we expanded our Westfield network to Spain, Germany and Austria, and extended it in France, offering greater opportunities for global and emerging brands.
In September 2021, an additional six assets in four European markets were branded as Westfield destinations. This allowed them to join a globally recognised network of flagship shopping centres in the US and Europe.
The new branded centres include Westfield La Part-Dieu in Lyon, France; Westfield La Maquinista and Westfield Glories in Barcelona, Spain; Westfield Donau Zentrum and Westfield Shopping City Süd in Vienna, Austria; and Westfield Centro in Oberhausen, Germany. This followed the successful opening in March 2021 of the brand new 117,000 m2 Westfield Mall of the Netherlands, the first Westfield-branded centre in the Netherlands and the largest retail, leisure and entertainment destination of its kind in the country.
The new facades at our rebranded shopping centres
The flagship centres that were rebranded share a number of characteristics, in addition to being among the most important retail centres in their respective markets: they are all set in excellent locations with unrivalled transport options, have distinctive architectural and design features, and a best-in-class approach to community engagement, corporate social responsibility and sustainability.
The company’s Westfield destinations attract both established top retailers and emerging brands in a rapidly evolving retail, lifestyle and entertainment environment, providing flexible leasing formats across multiple geographies, as well as opportunities to leverage significant consumer audiences for multiplatform marketing activities.
Watch a timelapse of the rebranding at Westfield Shopping City Süd in Vienna
The September launch was celebrated with a range of global events and experiences connecting Westfield customers around the world, featuring a one-of-a-kind performance from Lady Gaga, and supported by a pan-European marketing and advertising campaign. These events also showcased the company’s broader intention to become a global launchpad for products and artists across media, retail, streaming channels and live experiences.