Optimising omnichannel operations
In Germany the latest development in the Connected Retail programme enables us to connect to Europe's largest online fashion platform, Zalando, to reach new customers and improve inventory turnover for participating brands.
As a result, retailers in URW German centres are now provided with an additional sales channel for their goods. When a customer orders a product online, the order is forwarded directly to an affiliated partner retailer who has the product in stock.
The store or a local warehouse takes care of the shipping, combining online and offline trade to decentralise and optimise logistics processes.
It’s a system which contributes to sustainable supply chains by reducing trips and shortening distances; it enhances opportunities for retailers and improves the customer experience across bricks and clicks.
